Social network marketing or social level marketing, is an
advertising method that makes use of social network service and to increase
their web presence. This ranges from simply advertising directly on social
networking sites, viral marketing that spreads throughout the web, email,
and word of mouth, or providing niche social networking sites focused around
the item being advertised.
Social media marketing has three important aspects:
1. Creating buzz or newsworthy events, videos, tweets, or blog entries that
attract attention, and become viral in nature. Buzz is what makes social
media marketing work. It replicates a message through user to user contact,
rather than the traditional method of purchasing of an ad or promoting a
press release. The message does not necessarily have to be about the
product. Many successful viral campaigns have gathered steam through an
amusing or compelling message, with the company logo or tagline included
incidentally.
2. Building ways that enable fans of a brand or company to promote a message
themselves in multiple online social media venues. Fan pages in Twitter,
MySpace of Facebook follow this model.
3. It is based around online conversations. Social media marketing is not
controlled by the organization. Instead it encourages user participation and
dialogue. A badly designed social media marketing campaign can potentially
backfire on the organization that created it. To be successful SMM campaigns
must fully engage and respect the users, who in turn become clients or
customers.
Our Social Media Marketing works by creating campaigns with the potential to
become "viral" and encourage web users to republish and share the content.
The ideal of social media marketing is creating a buzz that internet users
then pass on to their friends, creating a spreading virus of a brand.
While we use popular social networks that are free, like Facebook, MySpace,
YouTube, and Twitter, what we offer is a different way of using these
outlets. Simply being a member of these social networks does not mean you
are generating more customers or clients. Knowing how to use these systems
as a marketing tool and creating a buzz is important.
Your budget for social media marketing should average $5,000 for a 3 month
viral campaign. Some social media marketing can be done for as little as
$500.00 monthly, however for a full and responsive campaign you should
designate more for social media marketing when possible. If $5,000 is not in
your budget, please feel free to contact us with your budget and so that we
can discuss what is possible.
